Garameesh is a toasted rusk healthy snack that is very popular in Saudi. However they have started becoming irrelevant to the younger generations as their communication was somewhat old school, 

We have proposed to take their communication into a newer direction where we show that choosing Garameesh is obviously the winner's choice because you either "Crunch or be crunched".

We created a series of stories shot vertically and filmed like its shot candidly in different settings (as to flow well with the existing story feeds) that take a humorous approach